Web Design trends 2023

Your business success online is much about following trends. You do not have to grasp them all, though. Still, one thing remains unchanged: the more you impress your customers, the more hype you’ll get! 

A State-Of-The-Art Design

A website serves as a touching point with your clients, so overall impression matters. In this vein, web design is both about functionality and aesthetics. 

What’s On Hype?

Single-page designs are among the hottest trends in 2023. These are one-page websites suitable for portfolios or simple business websites. One-page designs will help you attract wide attention to your business.  

Immersive 360º virtual tours will surely boost the virtual reality presentation of your business. 

Kitschy pop-ups and jarring colors will make your website flatter and far more minimalistic. 

Raw materials, sharp edges, and singular colors are all part of a trendy ‘brutalist’ web design with a white background and black borders. 

Innovative designs with brush typefaces, neon colors, and pop-ups will all highlight your label.

In 2023, interactive 3Ds are beyond flashy garnish. These elements will help you visualize data and boost customer engagement on your website. 

Bright colors will make your web design playful. Much as you follow the new trend called “dopamine dressing,” you will spark joy that will brighten individual customer experience on your website. Greens, yellows, and stark purples will all attract user attention. 

The interplay of texts and images, as well as out-the-box shapes and patterns, will much add to your website impression. A balanced selection of serif typefaces and black-and-white sans will add value to visual design perception. 

Vertical / horizontal ‘scrollytelling’ with full-screen displays and animations will bring your website to an art form.  While you do not need to keep up with all the latest web design trends, you should rely on many to go viral.